In 1949, a forward-thinking automotive filtration company identified an emerging need in the industry and set out on a ground-breaking journey in Durban, marking the start of something truly special. Fast forward to today, where GUD Filters is a South African icon and leader in the automotive aftermarket, known for its premium quality filters and great engine protection.
As GUD Filters celebrates its 75th anniversary, we look back on a journey that’s made it the trusted brand of choice for generations of independent workshops and DIY enthusiasts across Southern Africa.
GUD Filters has consistently been at the forefront of innovation, driven by an unwavering commitment to delivering the highest quality. From its first innovative depth-type bypass filter to the latest high-tech solutions, the brand has consistently led the way in filtration technology.
Its journey, from spin-on filters to metal-free cartridge and wrap filters, shows a long-standing commitment to quality. Whether you’re tackling a DIY project or running a professional workshop, GUD Filters offers the trust and reliability you need for servicing vehicles. With a catalogue boasting over 2,000-part numbers and covering almost every automotive application, GUD Filters has remained South Africa’s number one choice for good reason. Each filter is designed to meet or exceed original equipment (OE) specifications, ensuring customer satisfaction and that signature great engine protection.
And it’s not just about performance – GUD Filters also offers peace of mind with a comprehensive warranty. Proudly producing over 90% of its filters locally, the company ensures top quality and adheres to international best practice.
To celebrate its 75th anniversary, GUD Filters has unveiled a bold new logo, sleek packaging, and smart QR codes, all reflecting its dedication to innovation and enhancing the customer experience.
Reflecting on 75 years of innovation and quality, GUD Filters takes pride in its rich history while eagerly anticipating the future. With a legacy of setting the standard in automotive filtration, the brand is poised to continue advancing the industry and ensuring vehicles run smoothly with trusted, high-performance parts.