Over 300 informal mechanics from various regions of Accra, Ghana enjoyed Africa’s favourite pastime at the G.U.D. Soccer Tournament on 30 March 2014. The G.U.D. Soccer Tournament kicked off at El-Wak stadium with 12 regional teams competing to win the G.U.D. Gold Cup.  

The tournament is in its second year and offers the local mechanics a chance to show off their soccer talent while growing closer to their favourite filter brand.  We kitted out the players with customized G.U.D. soccer jerseys turning the stadium into a sea of yellow and red while a local DJ and MC entertained the crowd. 

The event also provided a platform to promote our loyalty programme in Ghana where informal mechanics are rewarded for their loyalty to G.U.D. Filters with items that add value and will help them grow their businesses. During match intervals we educated the mechanics on the importance of fitting OE quality filters and the dangers of using counterfeits. DAP Motors, a G.U.D. distributor in Ghana, also attended the event to support their loyal customers. 

The G.U.D. Soccer Tournament drew to a close with the final between Spintex VS TEMA Community. Congratulations to Spintex who claimed the title of G.U.D. Soccer Tournament Winner 2014 and the G.U.D. Gold Cup.  A big thank you to all the participants and event organisers that made the day an outstanding success!